De cero a uno consejos para startups o cómo inventar el futuro Review

Zero to One is a powerful reminder that evolution isn't enough; true innovation requires a leap into the unknown. Thiel’s core message is that "vertical progress" comes from creating something entirely new—moving from 0 to 1—rather than simply competing in an existing market.

It feels a bit like a time capsule now. While the mindset is still essential, some examples haven't aged perfectly, and the total lack of AI mentions feels like a glaring omission in today's landscape. However, the book's challenge to founders remains: if you want to build a business that truly matters, you have to escape competition by creating a unique "monopoly" of the new.

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A ★★★ review of De cero a uno consejos para startups o cómo inventar el futuro (2019)

Zero to One is a powerful reminder that evolution isn't enough; true innovation requires a leap into...